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Andrew M McCall

Cookieless Analytics

Cookieless Analytics: Cookieless Tracking Alternatives To Google Analytics

Google Analytics is one of the most powerful web analytics suites on the internet today. Up until the release of Google Analytics 4, Google has relied solely on cookies to extract useful data from your website visitors.

Google Analytics 4 introduces a new way of tracking users across devices and platforms, using something called the User ID. With this new method, Google can track a single user as they move from one device to another, and even across different browsers. This gives Google a much more complete picture of how users interact with your website, and can be used to create more accurate reports and analysis.